Businesses that want to be heard in the senior dining space have an abundance of choices, from Facebook, Twitter and social media to trade shows, conferences and traditional advertising. The challenge is to ensure that you’re reaching your target audience.
That’s where the Senior Dining Association comes in. As the first organization focused entirely on dining for the senior housing industry, the SDA can put you in front of the country’s most valuable senior dining audiences.
The senior housing industry—and with it the senior dining industry—are growing rapidly. Changes in the industry present both big opportunities and serious challenges in areas such as recruiting and retention. Communities that hope to succeed must adapt and learn new skills.
Dining is the single most important differentiator in senior housing, and old-fashioned dining rooms will not do. In the coming years, senior dining will integrate far more closely with the hospitality industry, and that change will be largely guided through the SDA.